Decline and resurgence

Art Deco slowly lost patronage in the West after reaching mass production, when it began to be derided as gaudy and presenting a false image of luxury. Eventually, the style was cut short by the austerities of World War II. Before destruction in World War II, Manila possessed many art-deco buildings; a legacy of the American colonial past.

A resurgence of interest in Art Deco came first in the 1960s,[10][15][32] and then again in the 1980s with the growing interest in graphic design,[10] where its association with film noir and 1930s glamour led to its use in advertisements for jewelry and fashion and toiletries

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